45: How Your Trainer Looks = How Good They Are?

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This episode breaks down the somewhat unfortunate reality that clients judge their trainers and trainers judge their clients based on looks - today's research study supports this. John cuts right to the chase offering insights on how clients and trainers alike should be more open to referrals to optimize benefits to both parties in all client trainer relationships. John encourages us to stop denying that we subconsciously discriminate based on looks and that like it or not we may need to adjust to this reality. John always reviews the full text of every article, but to see the abstract of the study discussed, click here: http://www.ncbi.nlm.nih.gov/pubmed/23239682

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